BuilderTREND March 2008 Spotlight Builder

• Monogram Custom Homes has been building luxury custom homes in the Coopersburg, PA area for over 15 years. Monogram Custom Homes has received numerous awards and accolades including the prestigious 2007 Lehigh Valley Builders Association "Best One of Kind Home over 1 Million". BuilderTREND is very pleased and proud to have Tony Caciolo of Monogram Custom Homes as a customer.

  BuilderTREND: Here is a big question, how has BuilderTREND changed your business?

  Tony Caciolo: It has really improved our communication with customers. They love being able to get a snapshot of their job progress. It also allows our office staff to constantly monitor the job progress and have a better understanding of the current state of construction. Our subs and vendors appreciate the updates and it helps them better manage their schedules.

  The biggest thing is K.I.S.S, which is an acronym that I have made for myself, (Keep it Simple, Stupid.). The package is easy enough for everyone to use, and no one is afraid of it. The layout is intuitive and logical.

  BuilderTREND: How do your customers react to BuilderTREND?

  Tony Caciolo: I use BuilderTREND not only as a means of communication with our customers, but also as a selling tool. When I show the online photo viewing, scheduling ability, and change order management to prospective customers, they are literally in awe of the process. It has helped me get more business and allows me to differentiate myself from the tough competition in the market today.

  BuilderTREND has really helped me gain customers!

  BuilderTREND: What tips or suggestions would you give current BuilderTREND users?

  Tony Caciolo: It can be used as such a powerful sales tool. I would guess many builders only use it BuilderTREND once they get a customer. I use it as selling tool, and it has helped me sell more homes! The price of BuilderTREND can be justified just on how good of a sales tool it is.